If I were visiting LA for a weekend, I wouldn’t leave without visiting The Broad. It is hands- down my favorite museum in Los Angeles. I haven’t gone to ALL the museums in LA, but I have gone to all the majors (LACMA, MOCA, The Getty) and then some. Of all of those, The Broad is my favorite.
So logistics…Tickets to the broad are free. Yup, FREE. And you can get them one of two ways. You can reserve a ticket in advance on their website, OR you can wait in the stand-by line on the day. Which is the better option?
If you are a planner and have the luxury of time. By all means, reserve a free ticket in advance on the website. However, if you aren’t a planner, you will have zero luck reserving tickets online for the day you want to go because they are usually sold out 3-6 months in advance. I got in through stand-by, and it wasn’t too bad. It was actually a fun experience.
Before you drive over to The Broad and park and such, make sure to check their twitter account: @BroadStandby to know how long the wait will be. It’s usually shortest right when it opens and a couple hours before it closes. Obviously, if you go on a holiday or on a weekend afternoon the wait could very well be over 3 hours. If you don’t mind the wait and want to go during those times, make sure to bring a friend so you can switch off running to the street vendor for food or going to the bathroom. If it drizzles and you’re outside, The Broad does provide lovely umbrellas for you to use (though, you must return them on the way into the museum).
Why is The Broad so special and why is it free? The Broad is named after Eli and Edythe Broad. It is essentially their gigantic art collection that makes up The Broad. They’ve built it and essentially donated it to the public as a way to “enrich, provoke, inspire, and foster appreciation of art of our time.” And based on the stand-by line when I got there, it sure does make an impact. The Broads are long time philanthropists and have contributed significantly, and continue to contribute to the arts. Thank you, Broads!!!
Walking through the museum, I found the lay out to be fairly simple and easy to navigate. It’s big enough to make it a worth while trip, but small enough that it doesn’t feel overwhelming. If you’ve ever been to the MET in NY or the LACMA in LA, you know going in that you are not going to see EVERYTHING that the museum has to offer. It’s too taxing. With The Broad, you can. It’s this sort of intimacy that I really enjoyed about The Broad. Due to its size, all the collections felt personal and purposeful. FYI, The Broad houses only contemporary pieces from 1950s-present, so less Degas and more Koons.
The building itself is a piece of functional art, so moving through the museum also adds to the art experience. I especially loved the way the second floor opened up into view as we were going up the escalator.
If you are there before October 2017, make sure to experience The Infinity Mirrored Room. To make sure you get in, go straight to the wait-list and sign yourself up once you enter the museum. It may quote you something ridiculous like 8 hours, but most people end up dropping off and you will probably get in.
Yayoi Kusama’s Infinity Room. Most people have probably seen the pictures and yes yes, it’s a great picture spot. However, the experience of being in that room was what impressed me most. It was the closest feeling to being in space without actually being in space and it was, for lack of a better word, pretty magical.